Blog

Advertising doesn’t work. OK…I’ll rephrase that – the way that most therapists use ads, doesn’t work. Advertising CAN work (and really well), but...

“OW!” I yelped, as his elbow pressed into a sore point on my back. . “Shhhh!” said my massage therapist, continuing to...

Although leaflets can seem a bit old school nowadays, they do definitely still have a place in your marketing strategy. People like...

We are told we need a NICHE. Then we are told we need an IDEAL CLIENT. But what do the two terms...

What is a Programme? First let’s start with what a programme isn’t: It isn’t a package of treatments, a package is a...

There’s so many ways to market yourself, you’re not expected to do it all! Choose a few of these to concentrate on...

Watch my answer here: . . . Nearly all the therapists I mentor aren’t charging enough. Getting your prices right can...

What is a Programme? First let’s start with what a programme isn’t: It isn’t a package of treatments, a package is a...

I speak to so many massage therapists who tell me they don’t feel comfortable asking their client to rebook. when I probe...

Click here to watch the video In this month’s Muscle Whisperer, I was asked to share the mistakes I...