What CPD should I do next?

Are you wondering what CPD to do next?

You’re not alone, I see therapists asking this in the FB groups – “What therapies get you the most clients? What should I learn next?”

The problem is, this is the wrong question to be asking. Instead of focusing solely on learning new massage techniques to bring in new clients, you should be asking,

“what CPD can I do to get EVEN BETTER at solving my client’s problems?”

Think about it: clients typically seek out a therapist based on a specific problem they have, like back pain or stress. They don’t really care about the modality you use to relieve it. So, if you want to attract and retain clients and grow your business, it’s important to know WHAT problem you are solving for your clients.

Now, don’t get me wrong, I totally get it. As a massage therapist, your passion is to become exceptional at your job, learn new qualifications, and help your clients feel better. But instead of trying to be a jack (or Jill)-of-all-trades, it makes much more sense to first of all find your specialism.

Ask yourself these questions:

– What do you want to be known for?
– What do you specifically help clients with?
– What problem do you spend most of your time solving for your clients?

Once you’ve figured this out, you can focus on getting even better at THAT – by doing those CPD courses.

That’s how you’ll attract more clients.

They’ll come to you because they’re specifically looking for your unique skills and experience. And that’s what will help you to grow your massage business .

Here’s the thing – many massage therapists assume that if they’re skilled at massage, the clients will come pouring in. Unfortunately, that’s not always the case. without knowing what problem you solve and what you specialise in – it can take years to build a thriving massage therapy business.

You may be great at massage, but if you’re not marketing yourself effectively, no one will know!

So here’s what you need to do next – figure out your niche/specialism …and THEN start scheduling in your next CPD course!

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Want more tips and advice like this? Come and join the community of fellow massage therapists!

Massage & Holistic Therapists-Build Your Dream Business  is a free Facebook group where I regularly share tips, strategies and give free training. I created it to be a useful and nurturing space for you to take your therapy business to the next level. I’d love to see you in there! 🙂