Should you have a niche? (Short answer – YES!!) Having a niche can seem counter-intuitive. Most of the therapists I mentor have a lot of resistance... Read More
Starting out as a massage therapist can be both exciting and daunting. You have honed your skills and are ready to begin helping people feel... Read More
Advertising doesn’t work. OK…I’ll rephrase that – the way that most therapists use ads, doesn’t work. Advertising CAN work (and really well), but only under certain... Read More