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27 Apr 2026

Take-Your-Pick Marketing Menu






“Take Your Pick” Marketing Menu


A Marketing Resource for Massage Therapists

The “Take Your Pick” Marketing Menu

Every client arrives one of four ways. Your job is to cover all four — without doing everything.

Each marketing activity has a job to do. The job depends on how that client finds you. Below are the four ways clients arrive — and the marketing job that covers each one. Pick activities that cover all four, and your marketing is doing its job.
🔍
They search for you online or ask “do you know a good massage therapist?”
↓ the job for this is…
Be Found
Make it easy for people to find and choose you
👋
They recognise your name when they finally need a massage
↓ the job for this is…
Be Visible
Stay front-of-mind for people not looking yet
💬
A friend recommends you and passes on your name
↓ the job for this is…
Be Talked About
Let your clients and network do the marketing for you
🔄
They’ve been before and they come back — or they remember to rebook
↓ the job for this is…
Nurture What You’ve Got
Keep existing and past clients coming back

Step 1 — Pick 1–2 actions from each section below

Be Found: 0 picked

Be Visible: 0 picked

Be Talked About: 0 picked

Nurture: 0 picked

🔍 Job 1

Be Found

“They search for you”
Pick 1–2
Clear website message — who you help & what you’re known for
Up-to-date Google Business Profile with photos & services
Actively ask clients for Google reviews
Blog posts or FAQs answering common questions
Listed in local directories or practitioner listings
Consistent contact details across all platforms

👋 Job 2

Be Visible

“They recognise your name”
Pick 1–2
In Real Life
Collaborate with 1–3 local businesses (gyms, salons, cafés)
Leaflets or posters in well-chosen local spaces
Talk, demo, or taster at a local group or class
Stall at a local fair, wellbeing event, or market
Networking events — for relationships, not sales
Online
1–2 social platforms, used consistently
Post helpfully in local Facebook groups (not sales)
Guest posts, interviews, or other people’s newsletters

💬 Job 3

Be Talked About

“A friend recommends you”
Pick 1–2
Ask happy clients to recommend you to their network
Collect and share reviews and testimonials
Build referral relationships with local business owners
Tell friends & family clearly who you help and how
Find a “connector” — someone who loves making introductions

🔄 Job 4

Nurture What You’ve Got

“They’ve been before & come back”
Pick 1–2
Talk naturally about rebooking during sessions
Send a follow-up message after appointments
Create an offer to bring past clients back
Loyalty scheme or membership option
Regular email or text to stay in touch
Notice when regulars disappear — reach out
Follow up with enquiries that didn’t book

Step 2 — When do these things happen?
How often
Which job
Examples
Set up once
🔍 Be Found
Website · Google Business Profile · Directory listings · Consistent contact details
Daily
🔄 Nurture
Rebooking conversations · Replies to messages & comments
1–3× a week
👋 Be Visible
🔄 Nurture
Social post on your chosen platform · Local Facebook group activity · Follow up with recent enquiries or lapsed clients
Monthly
🔍 Be Found
👋 Be Visible
Email newsletter · Blog post · Refresh reviews & testimonials · Networking catch-ups
3–4× a year
👋 Be Visible
💬 Be Talked About
Collaborations · Events or pop-ups · Seasonal promotions · Reach out to a connector
1–2× a year
👋 Be Visible
Open day · Talk or workshop · Charity fundraiser · Local magazine feature

✍️ My Plan







Remember: This is a menu, not a checklist. You don’t need to do everything — you need to do your things, consistently. Once it’s in the calendar, your only job is to follow the plan. That’s it. Easy! 😊

© Copyright Nikki Wolf 2026. All rights reserved.



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