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10 Jun 2022

The 6 Essential Elements to a Successful Flyer

Although flyers can seem a bit old school nowadays, they do definitely still have a place in your marketing strategy.

Unlike Email there is no ‘open rate’ with a flyer. Every person who ends up with the flyer in their hands will at the  least take a quick look at it.

So you need to make sure that you make your flyer as readable as possible so you can draw the reader in and encourage them to take the next step with you.

6 Essential Elements

When it comes to creating a flyer for your massage business, there are 6 essential elements that you must include in order to get the most out of it.

  1. The WHO

Who are you planning on sending your flyers to?

You need to know who you’re targeting before you can write the message for your flyer or do any design work. This is where your Ideal Client work comes in. You’ve got to be super clear on who the person is that you’re trying to attract into your business. What are their needs and problems? Why would they be looking for a massage – and most importantly what do they need to read or hear right now that would encourage them to book a treatment with you? 

Once you know who you’re writing it for, then you make sure you speak directly to this person.

The content must relate to people. It needs to be written in language that the person will relate to.

Don’t use ‘therapy speak’,  use phrases and words that the person would use themselves.

Use the words  ‘you’ and ‘your’ through the leaflet. This personalises the content and makes it about THEM. It also shows people that you have them and their interests at heart.

2. The Headline

 The headline is the most important part of the flyer. It needs to be the first thing that someone will read when they see the leaflet, so it needs to be the most prominent.

To grab attention and encourage people to keep reading, the headline needs to be about your ideal client, not about your business.

Don’t just put your logo or name at the top instead of a headline.

Say something that will “hook” the person in and encourage them to keep reading.

3. The Benefits

Flyers are almost always scanned by the reader – ie, they are probably not going to read it all in one go and take in all the information in a deep read

It’s very likely they’ll just have a quick look to see if there’s anything useful to them on the flyer, That means you’ve only got a few seconds to catch their attention and to explain how your treatments can help them. 

Put a list of 3-4  benefits of your treatments in bullet points..

  • Keep them short
  • Use one idea per bullet point.
  • Keep them a consistent length

Give a time-limited reason for the reader to take action.

You need something to encourage the reader to take action now, rather than putting the flyer in a drawer/bag or bin and forgetting about it.

Tell them what the next step is that you want them to do (ie, book an appointment, call now, get a free consultation, download a freebie from your website etc. )

4. Make it Trackable

Make sure you include a promo code on the flyer so you can measure how successful it’s been in getting you clients/prospects

5. Contact Details

Include your contact details. Obvious, but sometimes forgotten! A QR code can work well here, they can scan it with their phone and be taken straight to your website.

6. Testimonials

Include a couple of really good testimonials on your flyer. They don’t need to be long. But they need to talk about the benefits of your treatments. (nothing general, like “She was very professional” or “ it was very relaxing”. Use testimonials that talk about the specifics of having a treatment from YOU.

And that’s it! Keep it simple, but make sure you have these 6 elements to help your flyers really work for you.

Remember that flyers and leaflets alone don’t make a marketing strategy. There are plenty of other things you can and should be doing to get yourself in front of the right people who are ready to book treatments with you.


Check out this Guide for ideas about more ways to get the word out about your work.

Get Clients For Your Massage Business-29 Proven Strategies:

Want to have a steady flow of clients and be booked weeks in advance? It’s totally possible! This guide will show you my favourite ways to do it.

I’ve picked things you can do online AND offline and they’re all free.

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