Although flyers can seem a bit old school nowadays, they do definitely still have a place in your marketing strategy.
Unlike Email there is no ‘open rate’ with a flyer. Every person who ends up with the flyer in their hands will at the least take a quick look at it.
So you need to make sure that you make your flyer as readable as possible so you can draw the reader in and encourage them to take the next step with you.
6 Essential Elements
When it comes to creating a flyer for your massage business, there are 6 essential elements that you must include in order to get the most out of it.
Who are you planning on sending your flyers to?
You need to know who you’re targeting before you can write the message for your flyer or do any design work. This is where your Ideal Client work comes in.
Once you know who you’re writing it for, then you make sure you speak directly to this person.
The content must relate to people. Don’t use ‘therapy speak’, use ‘you’ and ‘your’ through the leaflet. This personalises the content and shows people that you have them and their interests at heart.
2. The Headline
The headline is the most important part of the flyer. It needs to be the first thing that someone will read when they see the leaflet, so it needs to be the most prominent.
To grab attention and encourage people to keep reading, the headline needs to be about your ideal client, not about your business.
Don’t just put your logo or name at the top instead of a headline.
3. The Benefits
Flyers are almost always scanned by the reader – ie, they are probably not going to read it all in one go and take in all the information in a deep read
It’s very likely they’ll just have a quick look to see if there’s anything useful to them on the flyer, That means you’ve only got a few seconds to catch their attention and to explain how your treatments can help them.
Put a list of 3-4 benefits of your treatments in bullet points..
- Keep them short
- Use one idea per bullet point.
- Keep them a consistent length.
Give a time-limited reason for the reader to take action.
You need something to encourage the reader to take action now, rather than putting the flyer in a drawer/bag or bin and forgetting about it.
Tell them what the next step is that you want them to do (ie, book an appointment, call now, get a free consultation, download a freebie from your website etc. )
4. Make it Trackable
Make sure you include a promo code on the flyer so you can measure how successful it’s been in getting you clients/prospects
5. Contact Details
Include you contact details. Obvious, but sometimes forgotten!
Include a couple of really good testimonials on your flyer. They don’t need to be long. But they need to talk about the benefits of your treatments. (nothing general, like “the room was really clean” or “ it was very relaxing”. Use testimonials that talk about the specifics of having a treatment from YOU.