Here’s some Social Media Content tips for you:
First up have a think about the “Pillars of content” that you want to offer. This is usually 3-5 themes or topics that your ideal client will want to read about. (so for example, that could be something like mental health, self-care, physical health. Or you could chose topics that are even more specific to your client – and to your brand.)
There’s loads of different angles you could choose to deliver posts around these topics, but here’s a few good ones for you :
1. )Be The Expert so you share your knowledge and expertise around a common problem your clients have. eg:
4) Uplifting – post something:
The final step, if you want to be totally organised and efficient (of course you do, don’t look at me like that!) is to create a Social Media Content Calendar. There’s plenty you can download for free online, but it’s basically just a spreadsheet with a calendar on, where you add links, posts or ideas for each day of the week/month/year.
A TRELLO board is also really useful for this.
Hope that helps.
If you’ve got any tips for social media creation, or what’s been working for you, pop them below!